I’ve spent the last four years developing a definitive style of real estate photo that delivers consistent results and can be completed quickly.

While care must be taken with each photo to ensure it is composed correctly and the exposure must be dialed in for each shot, the real magic is in the camera and editing. Each time the shutter is pressed, the camera takes 3 different exposures. My photo editor then takes the best parts of each exposure and hand blends each photo. It’s a painstaking process, but it’s the only way to avoid the HDR overbaked look. She also changes the sky to make it partly cloudy and puts a photo of the house on every TV set. How cool is that?

Do you do HDR photos? Absolutely not. HDR (High Dynamic Range) was designed for landscape photography and became common in real estate photos years ago. The results on interior photos can be muddy or unnatural. My editor uses Photoshop exclusively with a process called luminosity masking. Don’t ask me how she does it. I tried and failed to figure it out.. The process does lead to some of the most amazing colors I’ve ever seen.

This does bring up an important point, this process can produce ultra-clear windows, but only if the window is clean. If there is moisture between the panes, my editor will typically increase the light in the window so it doesn’t show so much, but if there is a pretty view outside, you’ll miss it.

How long does it take to get my real estate photos back? In most cases, you will get your photos delivered the next day. 360 Virtual Tours featuring either CloudPano or Matterport generally take an extra day while videos can take 1-3 days.

About James Magee

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